SEO stands for “Search Engine Optimization.” For business owners and webmasters, this means optimizing their website and webpages for the search engines. This ultimately means making those pages the best possible so that search engines can find them and drive traffic to the site.When it comes to local SEO, the strategies and tactics used are very similar, with the exception that they are focused on optimizing local search. This means utilizing search engines like Google My Business and other directories, including local keywords, and ensuring that all content has a local focus.By doing so, when customers hop online looking for a business in their area – something more and more customers are doing – they stumble upon the websites of a businesses that have what they need. But they’ll only find those businesses that have taken the time to optimize their online content for local SEO.